The work of the sub-committees is pivotal to the ongoing collaborative success of the 3DRC. They are clearly defined into these three distinct groups: Innovation, Technology and Education.
Innovation
Committee Chair – Michelle Greenhouse, Senior 3D Artist, Target
Email – innovation.lead@3drc.pi.tv
Digital Fabric Interoperability Workstream
Project Manager – Esteban Garza, Manager, Consumer Practice, Kalypso: A Rockwell Automation Business
Mission Statement: Create interoperability of digital fabrics for 3D software solutions. To validate and recommend a method to brands, retailers, suppliers/mills and labs on how to measure fabric physics once and use it in any 3D software. Our aim is to shift the digitization process to the suppliers, closer to the source of production. This will create consistency and efficiency in the way fabrics are tested for physics and ultimately build confidence and adoption in 3D.
Committee Work:
- Develop Standard Operating Procedures (SOPs) for Measuring Digital Fabric Physics based fabric weight, thickness, bend, elongation and shear to provide data inputs needed across 3D design solutions.
- Validate SOPs with fabric mills and brands that have their own testing labs.
- Develop and launch an online conversion tool based on the SOP
- Build confidence in 3D fabric physics by analyzing and comparing digital and physical fabrics generating discussions around validation, end use, digital tolerance and AI Physics.
Technology
Committee Chair – Jeanette Konicki, Sr. Director, Product Development Strategy, Carter’s
Project Manager – Alison Coddaire, Manager, Consumer Practice, Kalypso
Email – technology.lead@3drc.pi.tv
Standards for 3D Consumer Assets
Mission Statement: The Committee’s objective is to explore how 3D visualization technology can deliver tangible value to the retail consumer. While 3D has enormous potential as a merchandising enabler, digital content cannot currently be experienced consistently across platforms and devices. Standardization will be needed to deliver the benefits of 3D at scale.
Committee Work:
Standards for 3D Consumer Assets: This sub-committee envisions standards that will inform the creation, delivery mode and appearance of 3D Assets to the end consumer, encompassing:
- Digital asset development methodology and parameters
- Product configuration and visual presentation
- Consumer experience validation
- Standardizing the way 3D product is created and visualized will allow fashion retailers to leverage their existing 3D assets and create significant commercial opportunities by optimizing their virtual product representations and consumer experience.
Education
Committee Chair – Safir Bellali Sr Director, Advanced Digital Creation, VF Corp
Project Manager – Drew Cekada, Senior Manager, Consumer Practice, Kalypso
Email – education.lead@3drc.pi.tv
Digital Fabric Interoperability Workstream
- Mission Statement: To establish a harmonized industry perspective on the demonstrable skills required for professionals who are executing 3D Design & Development work and to support efforts by learners, trainers and educators to upskill the RFA industry for a digital future.
- Committee Work:
- Workstream 1: 3D Skills Matrix: Our goal is to establish a common, coalition-endorsed framework for describing the roles & demonstrable skills required among digital product creation professionals in the apparel & footwear industries.
- Workstream 2: 3D Talent Field Guide: Our goal is to provide a practical resource guide for learners, trainers and educators on how to successfully upskill the workforce of the digital future.
- Workstream 3: Education Licenses: Our goal is to enable the widespread adoption of digital product creation tools in education by helping to improve access to these tools by securing license agreements with leading and 3D solution providers.