3D Retail Coalition - a collaborative group of retailers and brands

The 3D Retail Coalition (3D.RC), is a collaborative group of global retailers and brands, working together to advance 3D technology for the apparel, accessories, and footwear designers, retailers, manufacturers and supply chains.

Our mission is to provide direction, resources, and networking opportunities to help members unlock and accelerate the potential value of 3D digital transformation, while maximizing positive impact within their organizations and the industry.

The 3D.RC organization brings together one voice for collective influence. The group is open to any retailer/brand currently using (or planning to use) 3D technology.

To become a member of 3DRC you must be an end user, working directly for a Retailer/Brand.

3D.RC Events

Re-inventing Consumer-Product Interaction at Vans

Re-inventing Consumer-Product Interaction at Vans

December 5, 12pm-1pm EST

Custom shoes have been an integral part of Vans heritage since its founder, Paul Van Doren opened up shop in Anaheim, CA back in 1966. In the early days, Vans offered customers the ability to use their own fabric in the design of their Custom shoes. Off the back of this and to celebrate their 50th anniversary, Vans built and launched a completely new Customs platform putting new tools of creativity in its followers’ hands. Vans enables users to create a truly one of a kind pair of shoes that utilizes their own images, designs and most importantly imagination.


Under Armour in 3D - Making All Athletes Better

(Webcast) Under Armour in 3D - Making All Athletes Better

May 22, 11am EST

Under Armours Jami Dunbar (VP of Apparel Manufacturing) and Lisa Struble (VP, Technical Design) present this 3D Retail Coalition webinar on the Under Armour 3D journey. The presentation will cover drivers behind the 3D investment, the four-phase strategy, and how with this investment they helped achieve the business goal of growing their woman’s offering by 30%. The session also looks at Lighthouse Innovation Hub and understanding its role in promoting open collaboration and innovation in the 3D space.


3D Digital Transformation: Now Next

(Design Charette) 3D Digital Transformation: Now & Next

June 21, 8:30am – 5pm EST

Accelerate the ROI on your PI Apparel experience by joining us for a highly interactive, hands-on workshop focused on exploring the strategic challenges and opportunities companies face around 3D digital transformation. The day’s activities co-hosted by IEEE, Intel and 3D.RC will take participants through various team based exercises to learn about and implement ways to evaluate the spectrum of opportunities and challenges an organization faces as they move through their digital transformation journey.


PI Apparel NY

(Event) PI Apparel New York

June 22 - 23, New York

PI Apparel New York has become the go-to event for those working across product development in the apparel and footwear industry. The three stream event covers data management, smart innovation and digital product creation, with inspiring keynote sessions such as Barry McGeough, VP at PVH Corp, who will share how he is tying innovation directly to the business bottom line. With 3 hours of pre-organised networking you are guaranteed to build your network. The New York show regularly sell out, so early booking is advised.

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Using A 3D Virtual Strategy to Enhance Apparel Design & Development

(Webcast) Using A 3D Virtual Strategy to Enhance Apparel Design & Development

Launching a 3D virtual strategy requires the planning and execution of a roadmap that ensures your business goals whilst also maximizing the benefits achieved from the technology. In this webinar Target’s Sandra Gagnon, Director of 3D Virtual Transformation, and Alexis Kantor, VP Apparel and Accessories, explore the various components of a 3D launch.

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3D Body Scanning: Software, Standards & Maximising the Benefits

(Slide Deck) 3D Body Scanning: Software, Standards & Maximising the Benefits

Body scanning is an integral part of a 3D pipeline; companies are working extensively behind the scenes across scanning, software and standards to ensure they maximize the benefits of this technology. In this slide deck Target's Alexis Kantor (VP of Apparel & Accessories Product Development) and Sandra Gagnon (Director 3D Virtual Transformation) join forces with Luciano Oviedo (Intel), and Rudi Schubert (Institute of Electrical and Electronics Engineers (IEEE)) to share updates and outcomes of their cross-sector work, as well as giving an overview of the 3D Body Scanning Conference recently held in Lugano, Switzerland.

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Perspectives on 3D Body Scanning For Apparel Design

(Webinar Recap) Perspectives on 3D Body Scanning For Apparel Design

In February, 2017, the 3D Retail Coalition (3D.RC) hosted a webcast with the IEEE on 3D body processing, as a member of the 3D.RC we are pleased to share with you webinar recap: ‘Perspectives on 3D Body Scanning for Apparel Design’.

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