Committee Chairs:
Phillip Sidberry, User-Center Innovation | Consumer Behavior | Product Development | PhD Student
Project Managers:
JJ Evans, Digital Manager, Kalypso: A Rockwell Automation Business
Bridget Duffy, Digital Analyst, Kalypso: A Rockwell Automation Business
Al Pavlock, Digital Analyst, Kalypso: A Rockwell Automation Business
Email: technology.lead@3drc.pi.tv
Members:
Alli DiLoreto, Lead Technical Designer, Kohls
Becky Snowden, Director of Technical Design | Strategic DPC Initiatives, Old Navy
Cassandra Casas, 3D Product Creation Lead, Patagonia
Chris Clerkin-Zenz, Product Development & Operations | Process Transformation | Change Leadership
Debra Weaver, Fashion Consultant, Fit Specialist, Technical Design, Product Development, Deckers Brand
Deana Clarke, Technical Designer Manager, Carhartt
Erin Reese, Creative & Technical Apparel Designer/Product Developer, Carters OshKosh Bgosh
Gina Patterson, Brand Consumer Fit Program Manager, Columbia Sportswear
Lauren Rodriguez, Technical Designer, Carhartt
Rachel Weaver, Technical Designer, Abercrombie & Fitch Co.
Rika Snyder, 3D Apparel Artist, Target
Sue Spencer, Chair, ASTM & CEO, Seamly
Mission Statement:
Align the industry standard process and expectations of digital fit, impacting both brands and vendors globally. We aim to enhance cross-platform interoperability, user experience and education. By achieving these goals, we aim to help synchronize digital fit software expectations, functional alignment and increase user trust.
2026 Committee Focus:
This sub-committee envisions standards that will inform the creation, delivery mode and appearance of 3D Assets to the end consumer, encompassing:
- Digital-first: Workload and process efficiencies
- Vendor & Function: Increasing trust & digital collaboration
- Bridging AI & 3D: Reviewing the role of AI in Digital Fit