Re-inventing Consumer-Product Interaction at Vans

December 5, 12pm-1pm EST

Custom shoes have been an integral part of Vans heritage since its founder, Paul Van Doren opened up shop in Anaheim, CA back in 1966. In the early days, Vans offered customers the ability to use their own fabric in the design of their Custom shoes. Off the back of this and to celebrate their 50th anniversary, Vans built and launched a completely new Customs platform putting new tools of creativity in its followers’ hands. Vans enables users to create a truly one of a kind pair of shoes that utilizes their own images, designs and most importantly imagination.






Leave a Reply