Two winners, two breakthroughs: FIT and PixaScale took top honors in the 2025 3DRC Grand Challenge. From solving fit to automating workflows, they reveal where 3D + AI can unlock true potential.

2025 marked the 7th edition of the 3DRC Grand Challenge, returning with another bold theme: harnessing the power of 3D and data-driven AI to transform product development. Participants were invited to push the boundaries of innovation and reimagine how retailers and brands discover, design, make, and/or sell. The question posed was simple yet ambitious: how can 3D and AI work together to reshape the product lifecycle?

After rigorous judging by an industry-wide panel, two winners emerged. The Academic award went to Assistant Professor Leigh LaVange from the Fashion Institute of Technology for a rules-driven, avatar-based approach to automated custom sizing. The Start-Up prize was awarded to Kristian Sons, Founder & CEO of PixaScale, for deploying AI agents to automate the repetitive tasks that slow 3D workflows.

 Watch the full share-out below, and head to Seamless for the highlights and hard-hitting takeaways.