The work of the sub-committees is pivotal to the ongoing collaborative success of the 3DRC. They are clearly defined into these three distinct groups: Innovation, Technology and Education.


Committee Chair – Michelle Greenhouse, Senior 3D Artist, Target

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Digital Fabric Interoperability Workstream

Project Manager – Sarah Pierson, Senior Manager, Consumer Practice, Kalypso

Mission Statement: Create interoperability of digital fabrics for 3D software solutions. To validate and recommend a method to brands, retailers, suppliers/mills and labs on how to measure fabric physics once and use it in any 3D software.

Committee Work:

  • Develop Standard Operating Procedures (SOPs) for Measuring Digital Fabric Physics: Following up from last year’s research findings on Achieving Digital Fabric Physics Interoperability, the team is developing detailed SOPs for how to measure fabric weight, thickness, bend, elongation and shear to provide data inputs needed across 3D design solutions.
  • Validate SOPs with fabric mills that have their own testing labs.

Material Data Model Workstream

Project Manager – Cris Bernabini, Senior Consultant, Consumer Practice, Kalypso

Mission Statement: Recommend a Universal Material Attribute Model to identify a standard on how to define digital materials across the industry.

Committee Work:

  • Gather material attributes from various brands’ PLM solutions and identify a common set.
  • Compare common material attributes with the inputs needed for 3D fabric simulation (physics/drape).
  • Assess the file format outputs of 3D simulation (image maps/texture) used to describe the material, such as appearance, scale, texture, transparency and reflectivity.


Committee Chair – Jeanette Konicki, Sr. Director, Product Development Strategy, Carter’s

Project Manager – Alison Coddaire, Manager, Consumer Practice, Kalypso

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Standards for 3D Consumer Assets

Mission Statement: The Committee’s objective is to explore how 3D visualization technology can deliver tangible value to the retail consumer. While 3D has enormous potential as a merchandising enabler, digital content cannot currently be experienced consistently across platforms and devices. Standardization will be needed to deliver the benefits of 3D at scale.

Committee Work:

Standards for 3D Consumer Assets: This sub-committee envisions standards that will inform the creation, delivery mode and appearance of 3D Assets to the end consumer, encompassing:

  • Digital asset development methodology and parameters
  • Product configuration and visual presentation
  • Consumer experience validation
  • Standardizing the way 3D product is created and visualized will allow fashion retailers to leverage their existing 3D assets and create significant commercial opportunities by optimizing their virtual product representations and consumer experience.


Committee Chair – Safir Bellali Sr Director, Advanced Digital Creation, VF Corp

Project Manager – Drew Cekada, Senior Manager, Consumer Practice, Kalypso

Digital Fabric Interoperability Workstream

  • Mission Statement: To establish a harmonized industry perspective on the demonstrable skills required for professionals who are executing 3D Design & Development work and to support efforts by learners, trainers and educators to upskill the RFA industry for a digital future.
  • Committee Work:
    • Workstream 1: 3D Skills Matrix: Our goal is to establish a common, coalition-endorsed framework for describing the roles & demonstrable skills required among digital product creation professionals in the apparel & footwear industries.
    • Workstream 2: 3D Talent Field Guide: Our goal is to provide a practical resource guide for learners, trainers and educators on how to successfully upskill the workforce of the digital future.
    • Workstream 3: Education Licenses: Our goal is to enable the widespread adoption of digital product creation tools in education by helping to improve access to these tools by securing license agreements with leading and 3D solution providers.