Hear from Sarah Krasley, Founder of Shimmy Pro and winner of the 2018 Grand Challenge!

Help transform retail and brand industries with new technologies

It is a pivotal time for both regional and global retailers and brands as they face unprecedented pressures including: intensifying competition; an increasing need for speed; a shifting consumer base with changing brand preferences and responsiveness; a desire for increased social responsibility; and the requirement of new shopping technology and methodology integration.

Balancing all of these much-needed advances is a big challenge, but also an opportunity relating to legacy systems, antiquated supply chains, cultural shifts and technology.

The digital transformation that retailers and brands will need to embrace to survive, requires new ways of creating, thinking and working with technology-driven tools to provide value for their businesses and customers. Which leads us well onto the Grand Challenge itself

What is the Grand Challenge? What do you win?

This competition challenges the technology and academic community to offer up innovations and solutions to address these issues while helping build capabilities for the future of retail. 

The winner will receive a full day collaborative workshop in the Bridgetown Innovation Studio in Portland, OR. This workshop allows you to tap into Kalypso’s industry and digital experts and leverage our ecosystem connections. The winner will also receive the opportunity to develop a physical showcase of the winning technology in Bridgetown, to be available to retailers who visit the space.

They shall also receive recognition via an IEEE sponsored press release and/or e-publication placement (method of communication to be chosen by IEEE in its sole discretion), an IEEE sponsored webinar showcasing winning participant submissions, and the opportunity to showcase submissions at the PI New York event in June 2019 (poster or panel session anticipated –  final determination on showcase will take place during the Phase 2 period) , as well as one ticket to attend a PI Apparel event (up to a $995 US value – transportation and lodging not included) of their choice: PI NY (June 2019), PI Milan (Oct, 2019), PI LA (Feb 2020) or PI Hong Kong (April, 2020). 


The competition will focus on two approaches to these challenges, please select one:

Entry Option 1:

End-to-end solution – build, buy and scale an easy to use, end-to-end capability that enables scan-design-simulate-model-fuse-analyze-visualize-immerse-interactive solution; includes capabilities such as:

  • Flexibility
  • Collaboration
  • Spans concept to digitization, immersion and purchase
  • Comprehends from design, to supply chain to in-store
  • Seamlessly plug & play all the different technologies anywhere along the Design-to-deploy solution flow
  • Reduces time to production or market in a faster/easier way
  • Can adapt and scale from small to mega organization
  • UX innovation such as AR/VR, AI, other, etc.
  • Security and privacy
Entry Option 2:

Submit a solution that address one of the categories below

  • Body capture/scanning
    • Quick and easily scan customers; example: fully scan customers w/in 30 seconds
  • Digital raw materials
    • Ability to easily and seamlessly capture physical properties of fabrics and digitize them with any tool
    • Ability to easily and seamlessly build, share and extend library of customizations and incorporate into day-to-day workflow
  • Digital product creation
    • Ability to easily and seamlessly scale and automate product creation and incorporate into day-to-day workflow
  • Supply chain enhancements
    • Ability to easily and seamlessly scale from test/proto/prod; example: from one to 1,000 stores win a month
    • Ability to demonstrate changes in efficiency; example: reduces waste, better use of resources along stages of supply chain
    • Can plug-in-play one or more capabilities within the design-to-deploy solution flow
  • Customer engagement/immersion
    • Show customers interactive and immersive visualizations of garments, on themselves/other others; example: at the store w/in 30 seconds
    • Show customers that their data is secure
    • Customers can manage their data; example: can determine how/if data used
    • Customer can use their data at different locations/retailers/brands
    • Demonstrate transparency and privacy of customer data
    • Show customers that their data is secure and private
  • Other ideas?
    • Other ideas are welcome! If so, please describe and consider ease-of-use, plug-n-play, scale, expected value

How do I enter?

The Grand Challenge sponsors, namely PI Apparel, the 3DRC and IEEE are excited to announce that this is now open. To learn more about this challenge, including categories and how to submit a proposal, please visit